The web is an amalgamation of humanness wrapped up in pretty designs and slick interactive widgets, and that means your company needs to separate itself from the noise with a unique voice and compelling value proposition. Finding that voice and discovering what adds value online for your customers requires someone with a thorough understanding of your business, coupled with a passion for the web. Learn more about my:
- Experience
- Skills
- Education
- Or print my resume (pdf)
On mattjansen.com you’ll find a variety of articles I’ve written on popular web topics, and suggestions on implementing a smart web marketing strategy — here are a few points that a company successfully fusing business with web will exemplify:
- Combats dark search engine marketing tactics like link farms, aggregators, deceptive redirects, phishing scams, and spoof sites all of which can tarnish brands with pro-active online marketing
- Develops content that will create repeat visitors interested in exploring and purchasing the products discussed
- Encourages customers to buy additional products in an online store through effective cross-selling and suggestive selling
- Establishes goals for its online presences and follows through with statistics that measure trends and point at potential pitfalls
- Networks with other online presences to drive incoming links and improve pagerank
Send a note to contact@mattjansen.com if you have questions about how best to market your products or services on the web.